增長黑客Tip15 : 社交日歷策略

? ? ?要為您的業務實施成功的營銷策略和廣告系列,您必須制定計劃。當您的業務涉及到參與社交媒體社區和博客,你最糟糕的事情是做的不一致。如果你決定投入你的時間和金錢使用社交媒體和博客作為營銷和轉換工具,你必須全力以赴。你不能半途而廢。如果你對社交媒體和博客還比較陌生,或者如果你最近一直被忽視,回到正確軌道的最好方法之一是使用編輯和社交媒體發布日歷。日歷不僅幫助您提前計劃和節省時間,他們還強迫您更多地考慮您的客戶和您要創建和共享的內容類型。

? ? ?舉例說明(Example of Use):

? ? ?下面是一些社交日歷策略的例子(Here are a few real-world examples of The Editorial & Social Calendar Strategy):

? ? ? 如何實現這個新的方法(How to Implement This Tip):

? ? ? 步驟1:注冊下面的其中一個工具。您可以使用鉛筆和紙張或Excel之類的程序創建編輯日歷,但如果您使用我們列出的工具之一,您可以自動執行某些工作,最終節省更多時間。

? ? ? 步驟2:開始制作您的日歷。想想您要分享哪些類型的更新,您想要發布的頻率,以及您想要與追隨者分享內容的時機。理想情況下,您應該在您知道您的關注者正在傾聽的日子和時間發布內容。要確定這一點,您就需要進入深入分析。

? ? ? 步驟3:繼續更新您的日歷。嘗試到提前30天工作的點。

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? ? ?原文引用:

? ?To implement successful marketing strategies and campaigns for your business, you have to have a plan. When it comes to participating in social media communities and blogging for your business, the worst thing you can do is be inconsistent. If you’ve made the decision to invest your time and money into using social media and blogging as marketing and conversion tools, you have to go all in. You can’t half-ass it. If you’re still relatively new to social media and blogging, or if you’ve been neglecting either lately, one of the best ways to get back on the right track is by using editorial and social media publishing calendars. Calendars not only help you plan ahead and save time, they also force you to think more about your customers and the types of content you want to create and share.

? ?How To Implement This Tip:

? ?Step 1: Sign up for one of the tools below. You can create editorial calendars using a pencil and paper or a program like Excel, but if you use one of the tools we list, you can automate some of your efforts and end up saving even more time.

? ?Step 2: Begin building your calendars. Think about what types of updates you’d like to share, how often you’d like to publish, and when you’d like to share content with your followers. Ideally, you should publish content on days and at times when you know your followers are listening. To determine that, you’ll need to dive into analytics.

? ?Step 3: Keep updating your calendars. Try to get to the point where you’re working 30 days ahead of schedule.

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